video brief

Video Creative Brief

To help us understand what you would like to achieve and to provide you with a cost estimate, please fill out the creative brief below.

Need more time? No problem! You can save and come back to this form at any time (scroll to the page bottom to save). You can also download a Word document of this planner from here ».

Your Video Creative Brief

Please describe your video project:
  • How much can you allocate to produce this video?
  • Please describe the target market for this campaign in as much detail as you can – demographics and psychographics.
  • What are you solving for the target market?
  • Please describe what offering you are promoting or what story you'd like to tell with this video.
  • What is the most important idea or feeling you want the viewer to take from watching this?
  • How we'll support the takeaway in the video.
  • What do you want your viewer to do after watching this?
  • Documentary? Dramatic? Comedic? Music Video? Cinema Verité? Please describe the feeling you're going for.
  • Who will we feature?
  • Where will we capture video?
  • What do we need to capture on video? People, places, objects.
  • This can include still photos, stock photos and stock videos to use as additional "B-roll"
  • Do you need professional voice talent to read a script?
  • Our professional writing service can produce a compelling script for your video.
  • Will your on-camera talent need prompting assistance for the script?
  • Other videos you love. Please provide web links if available.
  • This field is for validation purposes and should be left unchanged.

Download your free Video Planner to help you with this process: