Your website: fixed navigation or scroll?

Your website: fixed navigation or scroll? Which is better for your website? Fixed main menu, or scroll off the page? I was recently working with my favorite WordPress theme, Divi, starting to build a brand new website for a client. I wanted to include a notification...

The purpose of brand.

The Purpose of Your Brand What is "brand?" It’s a word we use every day, but its meaning can seem a bit amorphous. It’s actually very important to clearly define what brand is, because it’s arguably your most valuable strategic business asset. Your brand is the reason...

Content Marketing: the promise, and the reality.

Content Marketing Content Marketing: The promise, and the reality. In this post we’ll examine: The promise of content marketing The reality of content marketing Where to go from here The Promise of Content Marketing Much has been written about the awesome power of...

What is your value proposition?

What's your value proposition? Your organization’s value proposition is exactly that: a promise of the value you provide to customers. It’s the reason to buy from you instead of your competition. Defining your value proposition is vital. Because if you yourself don’t...

Stiff Copywriting

Stiff Copywriting. I'd like to voice a strong opinion about business copywriting. It seems that a good many of us, at some time in our lives, were taught that proper business copywriting style requires using formal, stiff language in order to be taken seriously. That...

How to stand out with a commodity product.

How to stand out with a commodity product. Do you think that because your product is practically identical to all of your competitors' that you can't stand out? Think again! You CAN stand out. In fact, even if your product has fewer features than the competition, you...

Taking the complete view of brand

Greetings! Welcome to BRANDVIVO, and welcome to our advice and perspectives column, "The 360˚ View." Branding is our passion. Great branding for our clients is our mission. So we spend a lot of time observing best practices from around the world, and digesting lessons...