campaign brief

Campaign Creative Brief

To create your next campaign communication, we’d like to learn some essential information about what you want to achieve.

Please fill out this form as completely as possible. Once we receive it, we’ll contact you to discuss your goals. Then we’ll get to work on creating an effective campaign for you!

Campaign Creative Brief

Please describe your video project:
  • Where will the asset(s) appear? Website, social media, trade show, etc.
  • Please list all. Try to create specific and measurable goals, with success criteria.
  • (Please describe the target market for this campaign in as much detail as you can – demographics and psychographics.
  • Please describe what you are promoting with this campaign.
  • What problem are you solving for the customer?
  • Please list all key messages you'd like communicated in this campaign. Suggestion: try to stay as focused as possible. Also, focus on how you solve your customers' needs, not on your company or on product features.
  • What other products or offerings compete with your offering?
  • Why customers should choose your offering over the competition -- what's in it for them?
  • What do you want your prospect to do?
  • Any suggestions for theme, imagery, colors, copywriting style, etc.
  • What must be in the ad: logos, trademarks, copyright statements, contact information, etc.
  • Whom would you like us to consider for print and digital production of campaign communications?
  • Other marketing examples you love. Please provide web links if available.
  • This field is for validation purposes and should be left unchanged.