marketing + branding services

Websites

  • Website architecture & user experience design
  • Programming
  • Copywriting and graphic design
  • Ongoing maintenance
  • SEO optimization
  • Web landing pages
  • Lead and conversion tracking

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Content marketing

  • Web pages
  • Blog / enewsletter posts
  • Social media posts
  • Videos – production and voiceover
  • Podcasts
  • White papers
  • eBooks
  • Webinars
  • Case studies / testimonials

Demand generation

  • Drip marketing campaigns powered by marketing automation
  • Email marketing
  • Web landing pages
  • Lead and conversion tracking

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Marketing Communications

  • Brochures
  • Direct mail pieces
  • Print advertising
  • PowerPoint presentations
  • Trade show displays
  • Newsletters

Digital advertising

  • Pay-per-click
  • Display (banner ads)
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Outreach

  • Public relations
  • Analyst relations (Gartner, Forrester, etc.)

Brand 360˚

  • Strategic Brand Audit »
  • Brand Manual with value proposition
  • Key message statements
  • Company voice
  • Graphic standards
  • Naming – company and product
  • Visual identity
  • Customer experience

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Strategy and planning

  • Branding and positioning strategy and guidance
  • Go-to-market strategy and tactics
  • Industry and competitive research
  • Tracking and reporting

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Company Culture

  • Strategic Culture Audit
  • Culture design and implementation
  • Culture / brand alignment

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